Product or Service Chosen for Marketing Plan: Provide a brief description of the
product and this product you choose is exit. 

 

1. External Influences : Regulatory forces ? economic trends? social demographic trends ?technology trends ?

2. Competitive Analysis : Market share trends ? marketing activity assessment? competitive innovations?

3. Product Analysis Sales volume trends? Market share trends? Distribution trends? New-product activity Marketing communications activity ?

4. Competitive Analysis Market share trends?  Marketing activity assessment ? Competitive innovations?

5. SWOT Analysis Strengths?  Weaknesses?  Opportunities ? Threats ?

6. Market Analysis

Market size and growth rates? regional market importance ? seasonal analysis ? consumer data? consumer behaviour ? product trends? media expenditure trends. ?

7. Product Analysis

Sales volume trends?  market share trends? distribution trends? New-product activity ? marketing communication activity. ? 

 

After choose a product answers all question below. Include source.