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Product positioning involves: the attempt to influence product demand by developing and promoting a product with specific characteristics that differentiate it from competitors. identifying the
Product positioning involves: the attempt to influence product demand by developing and promoting a product with specific characteristics that differentiate it from competitors. identifying the charac
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Understanding Management
Authors: Richard L. Daft, Dorothy Marcic
10th edition
1305887093, 1305502213, 9781305887091, 978-1305502215
