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Product Pricing: Single Product Presented is the 2009 contribution income statement of Colgate Products. Sales (12,000 units) $1,440,000 Less variable costs Cost of goods sold

Product Pricing: Single Product Presented is the 2009 contribution income statement of Colgate Products.

Sales (12,000 units) $1,440,000
Less variable costs
Cost of goods sold $480,000
Selling and administrative 132,000 (612,000)
Contribution margin 828,000
Less fixed costs
Manufacturing overhead 530,000
Selling and administrative 200,000 (730,000)
Net income $98,000

During the coming year, Colgate expects an increase in variable manufacturing costs of $6 per unit and in fixed manufacturing costs of $48,000. (a) If sales for 2010 remain at 12,000 units, what price should Colgate charge to obtain the same profit as last year? Answer:

(b) Management believes that sales can be increased to 16,000 units if the selling price is lowered to $105.What would be the excepted profit (or loss) as a result of this action? Use a negative sign with your answer, if appropriate.

Answer:

(c) After considering the expected increases in costs, what sales volume is needed to earn a profit of $98,000 with a unit selling price of $105?

Answer: _____ units

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