Product Pricing: Single Product

Sue Bee Honey is one of the largest processors of its product for the retail market. Assume that one of its plants has annual fixed costs totaling $16,317,500, of which $5,250,500 is for administrative and selling efforts. Sales are anticipated to be 950,000 cases a year. Variable costs for processing are $35 per case, and variable selling expenses are 10% of selling price. There are no variable administrative expenses

If the company desires a pretax profit of $9,000,000, what is the selling price per case?

Round answer to two decimal places.

$Answer

price per case