Product Pricing using the Cost-Plus Approach Methods; Differential Analysis for Accepting Additional Business

Crystal Displays Inc. recently began production of a new product, flat panel displays, which required the investment of $1,500,000 in assets. The costs of producing and selling 5,000 units of flat panel displays are estimated as follows:

Variable costs per unit:			Fixed costs:
Direct materials	$120		Factory overhead	$250,000
Direct labor	30		Selling and administrative expenses	150,000
Factory overhead	50
Selling and administrative expenses	35
Total variable cost per unit	$235

Crystal Displays Inc. is currently considering establishing a selling price for flat panel displays. The president of Crystal Displays has decided to use the cost-plus approach to product pricing and has indicated that the displays must earn a 15% return on invested assets.

Required:

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Note: Round all markup percentages to two decimal places, if required. Round all costs per unit and selling prices per unit to the nearest whole dollar.

1. Determine the amount of desired profit from the production and sale of flat panel displays. $fill in the blank 1d426008201af9d_1

2. Assuming that the product cost method is used, determine the following:

a. Product cost amount per unit	$fill in the blank 1d426008201af9d_2
b. Markup percentage	fill in the blank 1d426008201af9d_3	%
c. Selling price per unit	$fill in the blank 1d426008201af9d_4

3. (Appendix) Assuming that the total cost method is used, determine the following:

a. Total cost amount per unit
b. Markup percentage		%
c. Selling price per unit

4. (Appendix) Assuming that the variable cost method is used, determine the following:

a. Variable cost amount per unit
b. Markup percentage		%
c. Selling price per unit

5. The cost-plus approach price computed above should be viewed as a general guideline for establishing long-run normal prices; however, other considerations, such as

the price of competing products and general economic conditions of the marketplacefixed costs incurred and depreciation expensethe price of competing products and general economic conditions of the marketplace

, could lead management to establish a different short-run price.

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6. Assume that as of August 1, 3,000 units of flat panel displays have been produced and sold during the current year. Analysis of the domestic market indicates that 2,000 additional units are expected to be sold during the remainder of the year at the normal product price determined under the product cost method. On August 3, Crystal Displays Inc. received an offer from Maple Leaf Visual Inc. for 800 units of flat panel displays at $225 each. Maple Leaf Visual Inc. will market the units in Canada under its own brand name, and no variable selling and administrative expenses associated with the sale will be incurred by Crystal Displays Inc. The additional business is not expected to affect the domestic sales of flat panel displays, and the additional units could be produced using existing factory, selling, and administrative capacity.

a. Prepare a differential analysis of the proposed sale to Maple Leaf Visual Inc. If an amount is zero, enter "0".

Differential Analysis Reject (Alt. 1) or Accept (Alt. 2) Order August 3

	Reject Order (Alternative 1)	Accept Order (Alternative 2)	Differential Effects (Alternative 2)
Revenues
Costs
Variable manufacturing costs
Profit (loss)

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b. Based on the differential analysis in part (a), should the proposal be accepted?

YesNoYes