Product Proposition

*Think of a product or process in an existing firm or industry that creates incremental value.

*Do not include about investment funds, derivatives products, or trading strategies that involve AI/blockchain.

*Do not use handwaving marketing-speak such as "we use blockchain and AI to do xyz".

Part 1: "Elevator Pitch" about the product

https://www.mindtools.com/pages/article/elevator-pitch.htm Three steps to explain the product's job:

1. You know how ...

2. Well, we/I ...

3. So that ...

Part 2: Product Analysis

1. Customers:

For whom are you creating value?

Who are our most important customers?

2. Customer Relationships

What type of relationship does our main Customer Segments expect to establish and maintain with them?

How costly are they?

3. Channels

Through which Channels do the Customers want to be reached?

How are they reached now?

How are our channels integrated?

Which ones do you expect to work best? Which ones are most cost-efficient?

4. Value Proposition

What value do you intend to deliver to the customer?

Which one of our customer's problems are you helping to solve?

Which customer needs are you satisfying?

5. Key Activities What Key Activities does your Value Proposition require? Distribution Channels? Customer Relationships? Revenue streams?

6. Key Resources What Key Resources does your Value Propositions require? What Key Resources does your Distribution Channels require?

7. Cost/Benefit Which Key Activities are most expensive? How much does each Revenue Stream contribute to overall revenues?

8. Technology Describe the specific technology that your product uses. How does the technology work? Describe the two main market trends for this particular financial technology (which areas use is, which do you predict will use it)

Part 2: Competitive Environment of your firm

1. Your product's business case: How does the it make you money?

2. Industry Analysis/Disruption: What specific market does your product compete in? How many competing products are there in this market?

3. Competitive Advantage: What makes your product unique?

4. Competitor Analysis: Who are the major players in your product's area of business and how are they different?