Product quality, service and price are three factors identified as being major determinates of a customer's perception of value. Contrast the value formula you would use if 1) You were interested in purchasing a lunch that you needed to consume in ten minutes, to 2) You wanted to enjoy a leisurely dinner with someone with whom you were romantically involved. Would the manner in which you evaluate value remain constant? What are the implications of your answer to the RMs in the hospitality industry