?

1. Explain how will Cofresh Snack Foods adopt Societal Marketing Concept as their business philosophy. (5 marks) 2. IMSnek, a local Malaysian F&B company plans to bring this new product to Malaysia. Based on Maslow Hierarchy of Needs, describe how will the company create "value" with this new product to fulfill target market's "Esteem Needs". (You may apply marketing mix tools in your description). (5 marks) 3. Briefly explain business environment factors that will affect to IMSnek in marketing activities of this new product, resulting; a. TWO (2) Strengths b. TWO (2) Threats (10 marks) 4. Kartrina intends to purchase snack food to fulfill his/her esteem need. Describe the factors that will influence her behavior in each step of making purchase decision. (10 Marks) (Total Marks: 30 MARKS)