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Productlifecycle-MarketingresearchandManagementimplications.Consideryourclient (amedium size restaurant) isintending todevelopanewproduct to existing markets. Explain howtheresearchobjectivescan change based on productlifecycle. Basedonthesechanges torequirements,recommend researchstrategiestoexploreconsumer reactions, concerns andneeds.
- Productlifecycle-MarketingresearchandManagementimplications.Consideryourclient (amedium size restaurant) isintending todevelopanewproduct to existing markets.
- Explain howtheresearchobjectivescan change based on productlifecycle.
- Basedonthesechanges torequirements,recommend researchstrategiestoexploreconsumer reactions, concerns andneeds.
- Explain howtheresearchobjectivescan change based on productlifecycle.
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
273743880, 978-8131791189, 8131791181, 978-0273743880
