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Product-quality dyad with real-life examples Many consumers use price as an indicator of quality. Higher quality cars are likewise perceived to be higher priced than
Product-quality dyad with real-life examples
Many consumers use price as an indicator of quality. Higher quality cars are likewise perceived to be higher priced than they actually are. Some brands adopt exclusivity and scarcity to signify uniqueness and justify premium pricing.Write the following product-quality dyad with real-life examples
Price-quality Strategy Discussion Implication with real-life marketing examples
Premium Strategy
Good-ValueStrategy
Overcharging Strategy
Economy Strategy
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