Products and services add value by increasing customer utility. Which of the following is FALSE about consumer utility at Southwest Airlines? Group of answer choices Fast turn around times is a good example of the fit part of consumption utility at for passengers at Southwest Airlines. Price refers to total cost of obtaining the good or service and could include bundling of services such as bags fly free and no change fees at Southwest Airlines. Inconvenience refers to reduction in utility due to location or timing which increase customers' efforts to obtain the flight they want. Flight safety is an example of increasing performance utility because it is important to everyone