Answered step by step

Verified Expert Solution

Link Copied!

Question

1 Approved Answer

Posted on Sep 13, 2024

Products and services are defined and characterized differently. One of the characteristics of service is intangibility. (a) How does service intangibility pose challenges to marketers?

Products and services are defined and characterized differently. One of the characteristics of service is intangibility.

(a) How does service intangibility pose challenges to marketers? You are expected to identify TWO (2) challenges and use brands/companies to support your explanations.

Step by Step Solution

There are 3 Steps involved in it

Step: 1

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

Step: 3

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

The law of marketing

Authors: Lynda J. Oswald

2nd Edition

2901439079248, 1439079242, 978-1439079249

More Books

Students also viewed these Marketing questions

Question

★★★★★

Roberto Basulto and Raquel Gonzalez, who do not speak English, responded to an ad on Spanish-language television sponsored by Hialeah Automotive, LLC, which does business as Potamkin Dodge. Potamkins...

Answered: 1 week ago

Question

★★★★★

Evaluate the costs and benefits of the accounting standard-setting process (versus an unregulated environment).

Answered: 1 week ago

Question

★★★★★

How well did your team handle differences of opinion?

Answered: 1 week ago

Question

★★★★★

What is the net advantage to leasing (NAL)? Does your analysis indicate that Lewis should buy or lease the equipment? Explain. MINI CASE Lewis Securities Inc. has decided to acquire a new market data...

Answered: 1 week ago

Question

★★★★★

Products and services are defined and characterized differently. One of the characteristics of service is intangibility. (a) How does service intangibility pose challenges to marketers? You are...

Answered: 1 week ago

Question

★★★★★

Concord Company follows the practice of pricing its inventory at the lower-of-cost-or-market, on an individual-item basis. Item No. Quantity Cost per Unit Cost to Replace Estimated Selling Price Cost...

Answered: 1 week ago

Question

★★★★★

If the researcher wants to use probability stats for data analysis, they should select data measured in ___________ level of measurement. Group of answer choices a. nominal b. interval c. ratio d....

Answered: 1 week ago

Question

★★★★★

points QS 6-10 Days' sales uncollected LO A1 The following annual account balances are from Armour Sports at December 31 Year 2 Year 1 Accounts receivable Net sales $ 41,028 $34,850 455,411 162,230 ...

Answered: 1 week ago

Question

★★★★★

On May 3 1 , 2 0 2 2 , the DJIA opened at 3 3 , 1 6 0 . 5 9 . The divisor at that time was 0 . 1 5 1 7 3 . In June 2 0 2 2 , United Healthcare ( UNH ) was the highest - priced stock in the DJIA and...

Answered: 1 week ago

Question

★★★★★

Build a MAN network for the city. The project requires an investment of $10 million of capital. The city has recently passed legislation to allow your firm to install the MAN network. Based on the...

Answered: 1 week ago

Question

★★★★★

find all matrices A (a) A = 13 (b) A + A = 213

Answered: 1 week ago

Question

★★★★★

Middle-level managers in India espouse a greater belief in change and are less conservative than their American counterparts at this level.

Answered: 1 week ago

Question

★★★★★

People are becoming the principal instrument in delivering service to the customer, particularly as the service industry grows in importance.

Answered: 1 week ago

Question

★★★★★

Successful techniques are focusing directly on people instead of technologies or processes, operating on the principle that devising systems for getting the best out of people will automatically...

Answered: 1 week ago

Previous Question Next Question