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Products are not only symbolic of us as individuals but also of the groups with which we identify. Groups with common customs, attitudes, behaviours, institutions,

Products are not only symbolic of us as individuals but also of the groups with which we identify. Groups with common customs, attitudes, behaviours, institutions, and achievements are commonly referred to as cultures, and they come in many sizes. However, sometimes the social factors particularly cultural values contribute to challenges to marketers in promoting their products internationally. Discuss five (5) possibilities of problems and tactics to mitigate the cultural values of a foreign country (in which you want to invest) with suitable examples.

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