Products :

Effective

1. Barbican Drink
2. Red Bull
3. Nutella
4. snickers chocolate

Ineffective :

1. American Garden Can Food
2. Persil washing up Liquid
3. Miranda Drink
4. KDD Tomato Sauce

1.Suggest ways to increase the amount of attention received by an existing marketing stimulus (e.g., print ad, TV ad, web ad or banner, billboard, product package, sign, product placement, or sponsorship).

2.Identify the target audience that you are trying to reach, suggest STP strategy (segmentation, targeting and positioning) that may affect marketing opportunities.

3.Determine the main aspects of the message to be most important to draw attention,

4.Find two or three complaints you find on the websites about these products.

5.Suppose the message of any selected product or ad was difficult to understand? What can be done to increase the likelihood that it will be correctly understood?

6.Write down the names of five of celebrities, and identify products or services may those celebrities make good spokespersons and the celebrity's potential role in building brand equity.