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Products have limited growth opportunity when they have: Low SDI and Low MDI Low SDI and High MDI High SDI and Low MDI High SDI
Products have limited growth opportunity when they have:
Low SDI and Low MDI
Low SDI and High MDI
High SDI and Low MDI
High SDI and High MDI
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Integrated Marketing Communications Strategic Planning Perspectives
Authors: Keith J. Tuckwell
4th edition
133157873, 978-0133157871
