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Product/Service (coffee shop- Starbucks) and Industry/Market (coffee shop/restaurant industry) Give a background of your Product/Service and Industry/Market. How is the brand perceived in the market?

Product/Service (coffee shop- Starbucks) and Industry/Market (coffee shop/restaurant industry)

Give a background of your Product/Service and Industry/Market.
How is the brand perceived in the market?
How does the brand equity impact consumer behavior?
Discuss the competitive environment of the brand.

please include examples

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