Product/Service Strategy This topic essentially leads the strategy, defining the product/service elements and including such points as - after sale Analysis and explanation about the stage of category development. Product attributes i.e., form and function (and why). Brand strategy and positioning. Although these points are brief, the topics are broad. The product strategy includes recommendations regarding product/service modifications and improvements, branding and building brand equity, customer service, etc. Be as specific and detailed as possible. Even though the product/service is determined, the product strategy is not. Objectives: define the specific product/service attributes features and benefits develop a brand strategy defining the desired brand image and working with the creative group to develop a communication campaign

McDonalds in the UAE

Marketing course