Prof. Hodgins argues that the success of a social media advertising campaign really comes down to:

Consumer interactions $($likes$,$ comments, shares$)$

Good storytelling

Humor

Timing

QUESTION $5$

C$.$M$.$ Williams says not to stress over your level of engagement that your Instagram posts get in the first $30$ mint The Instagram algorithm doesn't care when the engagement happens

Hashtags stay on the post forever

It only matters that you stay on a posting schedule

You should stress about the engagement your posts receive in the first five hours instead

QUESTION $6$

According to Prof. Hodgins, how can advertisers better use consumer data to be more effective?

Show consumers the data that they have collected

More creative thinking with regards to consumer behavior

Allow consumers to opt out

Push sponsored ads to all of consumers' social media channels