Professionals in supply chain management use various methods to determine how to improve the performance of supply chain operations. The supply chain of the fashion industry involves time-based competition. Many customers have unique product needs but competition is very fierce because of the low barriers of entry. Many new players try to offer specialized products to customers all the time. You have recently been appointed as an operations manager of Zara. How would you use the supply chain strategy of the organization in order to achieve competitiveness in the global market?