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Profile and contrast the following global brand ranking systems: Best global brands - by Interbrand Top 100 global brands - by Millward Brown W World's
Profile and contrast the following global brand ranking systems:
- Best global brands - by Interbrand
- Top 100 global brands - by Millward Brown W
- World's most valuable brands - by Forbes
- The Global 500- by Brand Finance
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
