Question
Profit maximization as the goal of the firm is not ideal because: Profits are only accounting measures. Cash flows are more representative of financial strength.
Profit maximization as the goal of the firm is not ideal because:
Profits are only accounting measures.
Cash flows are more representative of financial strength.
Profit maximization does not consider risk.
Profits today are less desirable than profits earned in future years.
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New Venture Creation A Framework For Entrepreneurial Start-ups
Authors: Paul Burns
2nd Edition
1352000504, 978-1352000504
