Profit, planet, and people. First introduced in the mid-1990s, "the triple bottom line," or the three Ps, measures the financial (profit), environmental (planet), and social (people) performance of a corporation over a period of time. Sustainable corporations that emphasize social and environmental responsibility, regardless of their motives, are increasing their profits and often outperforming their more traditional competitors. Timberland is one company that is focused on reducing its carbon footprint, boosting renewable energy use, and increasing the integration of recycled, organic, or renewable materials for its apparel lines while maintaining its profitability. Identify another sustainable corporation that focuses on the triple bottom line. How successful are they at each of the three Ps? . How do they quantify "planet" and "people?" Is this practice always ethical and why? . Identify a more traditional corporation that focuses only on profit. Would a focus on the three Ps benefit them? What are ways that they could implement the three Ps?