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program 16. Where a manufacturer aggressively sells its products to wholesalers, this is known as: a) Direct marketing Direct sale c) A pull distribution strategy

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program 16. Where a manufacturer aggressively sells its products to wholesalers, this is known as: a) Direct marketing Direct sale c) A pull distribution strategy b) d) A 'push' distribution strategy 17 Thore are many methods of determining a company's total promotional

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