Program Ranking: Based upon your research, rank the loyalty programs you researched from 1-5 based upon your consumer preferenws. Place your rankings in the \"Ranking\" column of the chart. Use 1 to indicate the loyalty program you think is most effective and 5 to indicate the program you think is least effective. Consider factors such a customer rewards and their value and the ease of use for customers when you rank each program. Short Answer Prompts: 1. Discuss which loyalty program would most appeal to you as a consumer. Justify your selection with specic examples. 2. Discuss which loyalty program would least appeal to you as a consumer. Justify your selection with specic examples. 3. Discuss which program you think does the best job of inspiring customer loyalty. Justify your selection with specic examples. 4. In your opinion, which company has the best program relative to the cost associated with the program and the program's overall effectiveness? Justify your selection with specic examples. 5. Imagine you are a hospitality industry owner. Based upon your research and what you have learned about customer loyalty programs, discuss whether you would adapt a loyalty program and what factors you think are most important to consider when formulating a program. 6. Explain how loyalty programs can be used to manage customer relationships. Provide specic industry examples to illustrate your ideas. Loyalty Program Comparison Chart Directions: Use your research to complete the comparison chart below. Rank each program as directed. Complete the short answer prompts to analyze your findings. Use complete sentences when addressing the short answer prompts. Name of Loyalty Loyalty Program Customer Rewards Program Value Program Citation of Sources Program Incentive Structure Explain what . Do rewards Effectiveness Cite research sources Company name and and Cost customers get/earn expire? Discuss how using APA format. related website . Structure = points, by participating in . Are there blackout effective the program address. miles traveled, $ the loyalty program. is in producing brand dates or spent, # of stays. loyalty. restrictions? . Cost = monetary or . Can rewards be in-kind cost the brand incurs for the shared or incentives provided transferred? to the customer