Programming Case Fair 20zx Coase Specialty Paints Coase Specialty Paints is a company run by Ronald Coase. He is an artist and earned a BA degree with a major in Art and Design and a minor in philosophy. The company was founded by Ronald's father, and he recently asked him to take over managing it so that he could retire. Ronald agreed and left his interior design job with an architecture firm to assume the role. He is keen to develop the business further. The company makes a wide variety of paints, mostly targeted at artists. However, since Ronald has had experience in Interior design, he has determined that the company could apply its skills to develop new products for that industry and others. He knows that he hasn't yet developed his quantitative analysis skills to the point they need to be to run a company, so he is seeking assistance with four decisions that he needs to make. He would like to have a report from you providing recommendations for each decision, along with the background calculations that support your decisions. Decision 1: Marketing - Advertising Placement Ronald has a yearly advertising and promotions budget of $40,000 His goal is to maximize the reach (the number of customers that see his company's ads or other marketing efforts). He is considering a mix of placing ads on art websites and in printed art magazines, as well as using targeted social media ad placements and appearances at art tradeshows. He wants to make sure that the company has a diverse presence, so would like to see at most 150 ads placed in any combination of websites and social media per year. However, he has data that suggests that if he advertises on the websites more than 60 times p the company could attend, by Page 24 tradeshows. There are three seven art tradeshows that Q+st the two most popular that Ronald would like to