Progress $33\%$

Decision Point: Triple D: Explaining Sustainable Marketing

You suggest to Dawn that sustainable marketing is about more than counteracting negative press or damage control. You explain that products can be classified according to their degree of immediate satisfaction and long$-$run benefit, and sustainable marketing calls for products that are not only pleasing, but also beneficial.

Dawn confesses that she doesn't understand and asks you to provide some examples to clarify.

Societal Classification of Products

IMMEDIATE SATISFACTION

Consider the products$/$services shown below and drag them into the appropriate quadrant of the societal classification of products matrix.