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Progress You are on question 5 of 8 Barnes & Noble begins to offer evening lectures from local authors and book, signings from visiting international

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Progress You are on question 5 of 8 Barnes & Noble begins to offer evening lectures from local authors and book, signings from visiting international authors. What is the best summary of Barnes & Noble's actions? O They are confusing customers because the lectures are incongruent with the Barnes & Noble brand. O They are overreaching its place as a retailer in customers' minds. They are expanding its offering to create greater contact efficiency for its customers. Previous Next

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