Project #1: All-Weather Case 2.19 Audience Analysis Memo

Length: 1-2 pages, not including attachments

References: None required

Audience for the Memo: Miguel and Linda

TASK:

As the text states, based on the information given in the All-Weather Case 2-19 and your reading of Chapter 2, you should perform an audience analysis for Miguel and Linda, and report your findings in a short memo to them. Specifically:

Begin by finding out who their primary and secondary audiences are.

Next, answer the six audience-analysis questions given in the chapter.

B. Answer the following six audience-analysis questions: 1. What will the audience's initial reaction be to the message? 2. How much information does the audience need? 3. What obstacles must you overcome? 4. What positive aspects can you emphasize? 5. What expectations does the audience have about the appropriate language, contents, and organization messages? 6. How will the audience use the document?

Finally, identify three benefits that meet the criteria of good audience benefits as the chapter explains them.

1. Identify the feelings, fears, and needs that may motivate your audience. 2. Identify the features of your product or policy that could meet the needs you've identified. 3. Show how the audience can meet their needs with the features of the policy or product.