Project 1

Choose a product or company (that is different from what you have used previously in this assessment), research the market and list five different types of market segments available for that product, and, determine how you would market the product to that segment, and list what you expect the outcomes to be of the marketing activities.

Product: ___________________

Market Segment (5 examples) =

Marketing activities (5 examples) =

Expected outcomes (5 examples) =

Project 2

Choose a product or company (either the same or a different one from Project 1), conduct some research to determine what their marketing plan may be and list any policies and procedures that may be applicable to that organisation/product.

Project 3

Record the marketing activities of the product or company from Project 2.

Project 4

List any changes that you think will improve the marketing activities undertaken.