Project Components:

Type of Website:

Choose a business or brand $($real or hypothetical$)$ for which you will create the website marketing plan.

Determine the type of website that aligns with the goals of the business $($e$.$g$.,$ informational, e$-$commerce, portfolio$).$

Keywords Analysis:

Suggest a first draft of a list of relevant keywords.

Identify primary and secondary keywords relevant to the business, putting yourself in your target audience shoes

Define your target audience:

Draft the target audience chart $($Demographics and Psychographics$)$

Website Structure:

Define the website structure, including main pages, navigation, and any additional sections.

Find a url, that includes a relevant domain name and an extension.

Design and Development Brief:

Create a design brief outlining the visual aesthetics and branding elements of the website.

Detail specific design features, color schemes, typography, and overall user interface considerations.

Develop a development brief specifying technical requirements, functionalities, and any special features.

Digital Marketing

Propose a short plan that will include the actions that you will take to promote this website