PROJECT DETAILS

Exclusive Fognini Inc. (EFI) is a family-owned business specializing in high-end customized skis. Giulio, a remarkable engineer, is the majority shareholder and president of the company. The balance of shares is owned by three family members. Giulio founded the business 15 years ago. His wife, Haley, was a professional skier at the time, and she attributed the gold medals she won to the highly innovative skis her husband had built for her. The market for high-end, customized skis presented an unmet demand, and Giulio took advantage of that opportunity. Operating just outside of Vancouver, EFI produced strong sales numbers even within the first year. The skis were priced to sell at a large premium, and the company made significant investments (initial and ongoing) in research and development. EFI turned a profit in its third year and has achieved strong results since that time. The company's controller is a young CPA who joined EFI soon after receiving her designation and has grown with the company. Financial statements are prepared in accordance with ASPE and are reviewed by JK&L CPAs, a three-partner CPA firm in Vancouver.

EFI does not invest in advertising but relies instead on word-of-mouth referrals. Giulio offers his wealthy clientele not only highly customized skis with a guaranteed exclusive design, but also the highest quality available on the market. In addition, microchips are embedded in each ski to make them easy to locate in case of loss or theft. The company offers a unique level of personalization and free maintenance at the beginning of each ski season; this has won over many prospective clients. Giulio's brother, Antonio, took on the responsibility for the maintenance service and has kept customers happy over the years

Giulio's brother-in-law, Marcus, is an EFI shareholder and the ski instructor of choice for wealthy skiers in Whistler, B.C.; and Aspen and Vail, Colorado. Marcus has spent his career as a ski patroller, medic, and instructor. He devotes a few days to each client or group of clients and travels between the three resorts as frequently as required, all while promoting EFI skis to his clientele. Each December, Giulio and Haley travel to the famous ski resorts of Europe, where they introduce new designs to powerful sponsors and selected clientele. The couple invites those clients who purchased new skis or recommended the new skis to a buying customer to an annual spring skiing event in Whistler, which is sponsored by EFI. The event provides EFI's customers with an opportunity to show off their prized possessions the exclusive skis and to enter into new business relationships, all while enjoying the outstanding Whistler-Blackcomb ski terrain and upscale hospitality

In recent years, EFI has continued to achieve strong and stable sales levels, but the growth rate has slowed. Giulio has begun to look for ways to expand the business and take advantage of new opportunities. Giulio's ultimate goal is to take EFI public in a few years, after which he wants to stay with the company for a few more years before retiring. Performan

Given his goal to take the company public, Giulio has started looking at the changes he should make to EFI's governance structure. Currently, the board comprises the following members:

Giulio, as chair

Haley

Marcus

Giulio's father, Arrigo Arrigo owns 10% of EFI but is not involved in day-to-day operations. He is a wealthy retired businessman who immigrated to Canada as a young adult. He had been a farmer and cheese maker in Italy and was disappointed with the lack of variety in Canadian cheeses, so he began an importing company to bring European cheeses and other specialty foods to Canada.

The board meets twice per year, and board meetings are combined with other family events. One meeting is held to review and approve the year-end financial statements, and the other meeting is a spring planning session. The board members are in frequent contact, so board meetings do not require a formal agenda. There are no board committees at this point, as the board is small enough to make all decisions efficiently as they arise

As one option for growth, Giulio's daughter, Lucia, who specializes in accessories design, has proposed that the company diversify into silk and leather ski masks and gloves, which would follow EFI's tradition of exclusive design, high quality, and personalization. The accessories would carry a high unit cost, but Lucia sees launching the new products as an indirect but excellent investment in advertising for the core of the business, the skis.

Question 1

Given Giulio's goal to take the company public, he has asked you, a CPA, to provide him with advice on some of the key areas of governance that will need to be considered.

For each of the headings below, provide EFI with general guidance on at least two significant changes the company will need to make before going public. For each area of change, suggest at least one specific governance action that EFI should take in the near term to start the change process.

i) Changes needed before going public (II)Actions to start the change process

Board composition

Board committees

Accounting and reporting

Board practices

QUESTION 2 (16 MARKS)

a)EFI has never developed mission, vision, or values statements. a) Draft a mission statement and a vision statement for EFI. (4 marks)

b) Draft a statement of values for EFI, incorporating at least four different values. (8 marks) c) Briefly explain whether the draft mission and vision statements need to change if the company goes public. (2 marks)

d) Briefly explain whether the draft statement of values needs to change if the company goes public. (2 marks)

QUESTION 3 (18 MARKS)

Complete the following tasks, considering Giulio's desire to expand the business: a) Based on EFI's current situation, perform a SWOT analysis and present the results in a matrix format, including at least three valid points for each of the SWOT components. You are not required to comprehensive internal analysis and environmental scan, but you should apply the basic concepts of these tools in identifying EFI's strengths, weaknesses, opportunities, and threats. (12 marks)

b) Based on the information provided in the scenario, analyze whether diversifying into ski accessories would be a lucrative opportunity for EFI. Provide pros and cons of the opportunity and briefly indicate what guidance you would give EFI with respect to this opportunity. (6 marks