Project is about Food Truck (Self Sponsored)

Vegetarian Dishes in the Menu sold in Peterborough, Ontario

4 members in group

Start by estimating demand or setting target sales Estimate operational investment and costs of goods (COGs) Estimate marketing investment and expenses required to achieve target sales Estimate personnel required to perform key functions Estimate overheads required, such as rent, utilities, administration, et

How many people in your target segment? (secondary research) Percentage of target segment who will buy your product (intentions to buy research, pilot test results) How many times per month or per year they will buy your product (use or consumption patterns)