Question
PROJECT MANAGEMENT ( You are required to create a project charter for the project plan. This project charter must include a simplified example of the
PROJECT MANAGEMENT (You are required to create a project charter for the project plan. This project charter must include a simplified example of the projects Work-Breakdown-Structure.
Use the financial data below as you see fit to assist you in creating a budget for the project.
You are also required to create a comprehensive Project Plan that will give details of the entire project, its schedules, its resources, its stakeholders, its budget and all other components that would allow the reader to have full understanding of the entire project.
The Sonic Blast music group produces and distributes music for several major artistes. Sonics strategy is to use several methods to distribute their music. The company currently utilise three major channels to sell their music: on the internet, in stores, and at their own unique retail distribution outlets. The company also ensures that their music gets to several major radio and television stations. The company also use other sources of promotions which they term Pro-Mo which seem to be a very effective means of advertising for them.
- Sonic groups their artistes into five categories: A, B, C, D and E. This categorization is based on their past sales and the artistes current fan base. Each year the company allocates $120,000,000 to spend on promoting their artistes. This money is spread evenly across the months.
The Sonic Blast music group decided to put on a promotional event that is designed to showcase their artiste and create a platform to launch their new music and new artistes. This event must in the future become a signature event of the company and must become synonymous with their prestigious world-wide image.
Sonic Blast decided to use twenty five percent of their annual advertising budget to put on this event.
Sonic Blast Music Groups Data:
- The following represents the companys overall expenditure on each category of artiste based on their categorization
FORM OF ADDVRTISING EXPENDITURE | CATEGORIES OF ARTISTE |
| ||||
A | B | C | D | E | Totals | |
Internet | 0.04 | 0.03 | 0.01 | 0.01 | 0.005 | 0.095 |
Radio | 0.13 | 0.10 | 0.08 | 0.06 | 0.02 | 0.390 |
Television | 0.11 | 0.07 | 0.06 | 0.05 | 0.015 | 0.305 |
Pro-Mo | 0.07 | 0.05 | 0.05 | 0.03 | 0.01 | 0.210 |
Totals | 0.35 | 0.25 | 0.2 | 0.15 | 0.05 | 1.00 |
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