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Project name: Conducting market research to understand the needs and wants of Canadian consumers short description about project: To design an effective marketing plan, understand

Project name: Conducting market research to understand the needs and wants of Canadian consumers

short description about project:

To design an effective marketing plan, understand Canadian consumers' needs and wants. Market research does this. Surveys, focus groups, and interviews are market research approaches. Market research data can be utilized to build targeted marketing strategies and communications. If a corporation wants to sell a new product, they must understand what Canadians want. They might survey Canadians about their needs and wants through market research. The company might build a marketing strategy based on the obtained data. Always conduct market research. Companies must stay up with evolving consumer needs and wants. Market research should drive all marketing decisions to understand what Canadians want and need.

  1. Assumptions, Constraints andRisks

  • Describe the assumptions on which the project isbased.
  • Describe the imposed constraints on the project suchas:

  1. Evolution of thePlan

  • Identify the compliance of this Plan to anystandards.

Note: The structure of this Project Plan is in compliance with the recommendations of IEEE Std 1058-1998.

  • Specify the plans for producing both scheduled and unscheduled updates tothis Plan.
  • Specify how the updates to this Plan shall bedisseminated.
  • Specify how the initial version of this Plan shall be placed under configuration management.
  • Specify how changes to this Plan shall be controlled after itsissue.

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