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Project Outline This project offers students the opportunity to apply the concepts we have covered in this class. The project involves investigating real world industry

Project Outline This project offers students the opportunity to apply the concepts we have covered in this class. The project involves investigating real world industry and markets as a means to further understanding of theories and concepts presented in this managerial economics course. This project requires student to perform analysis at two levels - the industry level and the firm level. From the list below, you are required to choose one of the industries as your industry focus; and choose one firm in your industry of choice as your firm focus. Select the industry and firm

  • Industry: Healthcare Services
  • Firm: Universal Health Services

In essay format, you are required to perform industry and firm analysis. The essay should explore/incorporate the following: a. A discussion of the opportunities that exist in that industry. b. Identifying the four leading firms in that industry, followed with a discussion of your opinion and analysis of why those firms are or have been industry leaders. c. An analysis of your firm using Porter's Five Forces Framework.

References:

Baye, R., & Prince, T. (2022).Managerial Economics & Business Strategy(10th ed.) [McGraw Hill]. McGraw Hill LLC.

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