Project Scope Statement Project Name Citizens Coffee Shop Project Manager Owner(s) Statement of WorkProject Description and Project Product Project Number Prioritization In this project we will be create a local coffee shop called Citizen Coffee Shop. Our main focus for the coffee shop will be to provide an upbeat atmosphere for our customers. In our coffee shop we will not only serve coffee but we will also be providing small snacks like cookies, small snack cakes, etc. The coffee shop will provide services to all the area and provide a good competition to the other coffee shops in the area. In our coffee shop we will also have a lounge area so we are able to provide a nice, calm, and relaxing environment for local businessmen, college student, etc to have a place to come and complete work and assignments while enjoying our spectacular coffee and snacks. Our coffee shop will not only be a large competitor in our area but we will provide the most popular location for all the coffee addicts around. Our coffee shop will also be customer focused by providing the best customer service experience for our customers that make their desire for our coffee shop even more than just for the product we provide but the actual service they are being given. We will also be located in the best geographical location possible in order to help with our ultimate goal of an overall profit of 70% Project Deliverables Location The geographical location of our coffee shop will be strategically placed in order to target the largest market of coffee addicts possible. This will help play a large part in our goal of maintaining at least a 70% profit for our business. Lounge Our coffee shop will provide a relaxing and calming lounge within our shop. In this lounge we will have individual tables with plush chairs, couches, recliners, and a fireplace for our customers to kick back and relax while they enjoy their coffee. Service The customer service that will be provided will be the top in the industry. We will focus on selling behaviors and making sure that every customer feels their visit with us was appreciated. Without our customers we would not be successful. This attitude and service would be shown to our customers. Target Market We will have to research current trending and popular coffee recipes that our customers will continue to want to come back for more. We will have to make sure that we have all varieties from the simple to the most complex of drinks Moving in our location We will have to purchase all of our necessities in order to successfully run our coffee shop. Some things that would have to be purchased would be a commercial refrigerator, two to three espresso machines, furniture for lounge area, etc Funding of Location We will have to apply for a business loan to fund the startup of our coffee shop which will include but not be limited to the price of the location either by rent or owning, inventory, decorations, and furniture. Training We will also provide quarterly trainings to make sure that all of our employees are up to speed with the current trends in the market and also adjusting our products to our customer's needs. Loyalty We will invest in a loyalty program for all of our customers to be rewarded for a specific amount of visits and receive a small gift from our company. Recruitment/Advertisement Our team leaders will go out and recruit top talent in the area that would fit our company's common core values. These people will go around and provide samples to corporations in our area to help promote our business and allow new people to try our products. Project Objectives The objective of this project is to help coffee addicts and all residence of that region to get relieved from their duties and responsibilities by offering different types of high- quality coffee at a pocket- friendly price by 01/10/2016 at a budgeted cost of $200,000. The goals of the project include the following. To build one of the most attractive coffee shops that will attract many consumers to the shop. The shop will display a very different image and look from other shops which will make it outstanding in the eyes of consumers. Offer different types of coffee in different amount depending on consumer preference and choice. This will ensure that each and every person is accommodated and has an opportunity to enjoy coffee in our shop regardless of the amount they are willing to spend in an expense of coffee. This will also allow individuals be it young or old to enjoy the coffee. Project Assumptions Employ most of the local residence with required qualification to take the positions in managing and running the coffee shop affairs. As a result, it will give us a positive public image and attitude hence attracting more coffee consumers to our shop. Employ the modern technology to prepare coffee and keep it warm all the time so that customers are served as they come to avoid inconveniencing with their activities and operations. As we are aiming at setting up a coffee shop, there are various assumptions taken into account since we are not sure whether things will work out the way they are planned. These assumptions include; Our coffee shop will be the most preferred shop in the region. It will receive many coffee consumers than any other coffee shop in the region. The shop will be open on a daily basis for twenty- four hours a day. It is assumed that there will be no any operation failure or any interruptions that will lead to the closure of the shop at any particular time of the day. It will be only coffee shop offering unique services. Their will be no any other proving services and products similar to our shop. They uniqueness will be in terms of different types of coffee, quantities in which they are provided and how they are served. There will be always clients coming in the shop to consume coffee on a daily basis. There will be no day that the shop will miss consumers to serve the coffee. The shop will be recording, at least, $500,000 annually and the cost of running the shop inclusive of all expenses will be at least $200,000. This means that the shop is expected to record at least $300,000 as the annual profit. It is also assumed that the number of coffee consumers and addicts will be increasing day in day out. Each day the shop will be recording a higher number of customers than the previous day. Coffee offered in our shop will be of higher quality than any other coffee provided in another coffee shop in that particular region. There will be no competition for customers and resources in the area. The shop will operate as a monopoly in the area with no any other shop providing the products and services offered in our shop. There will be enough resources that are readily available to start the business and run to the foreseeable future without any interruptions. There will be no any external forces such as from the government that will affect or interrupt the normal operation of the business. How the business operates will be determined internally. It is also assumed that the business will grow and expand to other parts of the country. Thereafter, the business will go national and finally into the internal market. The business or the coffee shop will operate in the foreseeable future. It is assumed that the shop will neither close down nor wind up anytime soon. The coffee shop will make profits constantly. In business, one either makes profit or loss but in case, it is assumed that the business will make profits at the end of each year and not losses. The coffee addicts and other clients will be willing to pay higher for our products and services. Project Constraints The demand for coffee will be increasing as time goes by. The increase will mean an increase in supply. It is assumed that demand for our coffee will keep on increasing. Customers will be loyal to our products and services. The shop shall acquire and retain customers over a long period of time. There is an allocated budget of $250,000 to open the coffee shop. Two years is a set deadline to build the location and hire employees. Building must be in compliance with disability laws. All required construction, building, safety, and occupancy permits must be obtained before construction & opening. Parking area needs to be open enough to allow for multiple spots, but not too big so as to avoid congestion. Drive-through capabilities must be structured and not flow into traffic. Resistance upon entering the market due to brand loyalty. Competition daily with current leading coffee chain and their customer preferences. Potential lower-than-expected profits, especially around the holidays, due to the leading chain's long-standing promotional items. Customers will require quick turnaround on their orders. Citizen Coffee Shop will have to provide consistent quality amongst product offerings. Increasingly health-conscious consumers may request Free Trade coffees and earth-friendly ingredients. Exclusions Unexpected land restrictions impeding building progress. Supplier delay in shipping and/or failing to deliver all product purchased. Vendors discontinuing a product with short notice. Point of Sale (POS) systems failing to perform properly. Power failure resulting in inability to remain open, especially if generators are not an option. No e-commerce site that can accept online orders. Prevent the menu from becoming bloated; focus on perfecting menu items. Resist mimicking the competitor's items too closely. Resist focusing too much on counter service, maximize drivethrough attention. No loyalty card/program. Social media integration will be handled at a later time, but no controls will be implemented with word-of-mouth websites. Acceptance Criteria - Meets customer satisfaction - Variety of Choices of Coffee and desserts to meet Wants and Needs - Customer Service - Offers programs to attract customers. By accomplishing these areas the company will be able to accomplish its goals in customer satisfaction and the want to come back again for themselves and also friends. The standards for the employees will be set high to offer the best customer service to the clients offering an enjoyable time for all who come. The company will always grant that the customer is always right policy to ensure they get what they ask for without causing any stress to them. The company will also offer a frequent customer card to continue to bring the customers back to have a great coffee experience here at the shop. In order to make this project successful we will need to make sure we have Technical Requirements enough machines to produce the right amount of coffee to keep business moving without having long wait periods for the customers. The use of cash registers will also be needed to keep track of the money coming into the company and also help with inventory on products that may be needed. Along with the cash registers it will help any new employees if they have a question about a certain drink to see the direction with a touch of a button. The company plans to help keep the stress levels down to make sure we get equipment that will last to help both the employees and customers. Type Name Project Manager APPROVALS Signature Date January 24, 2016 Customer or Sponsor Approval Melissa Pommerening, Jonathon Rodriguez, Amina Sheraaz January 24, 2016 Citizen Coffee Shop Charter The following is a project charter for citizen coffee shop as reviewed. The coffee shop has a list of targets, objectives and privileges. It's a place aimed at targeting coffee addicts and helping get relieved from their daily life duties. The coffee shop is taking advantage on the raised demand of coffee in the area. Its main duties are to ensure they satisfy the customers, create employment and to get a gross profit of 70%. Marketing strategies are aimed at building strong customer base. This is done by for instance increasing the geographical area occupied by the coffee shop, increasing the diversity of customers served may it be old or young and the different forms in which both of them take the coffee in. For instance, young people take coffee as white coffee or in chocolates and stuff while elder people take it as simple black coffee with some cookies. Employees should be trained for better customer service. Workers could be professional waiters but that is not enough to serve customers since there is specialization in the field. For instance, there are always new ways of preparing coffee or tea and the supplements they come with be it cookies, cakes etc. Employee training could also come in how they treat customers and make them come again. For instance employees could be trained on how to give customers discounts after buying 5 coffees or even serving they fast to avoid keeping them waiting. Diversification of products is an essential tool to attract customers. For instance if coffee is sold white, black or even in chocolates it increases the numbers of customers coming to the coffee shop. The mission of the coffee shop is to create a society of relations and socializing to relive stress by their excellent customer service. This is done by reinvesting profits to allow growth of the coffee shop. This will make it outstanding and attract more people from the area. The products offered from the coffee shop are the best in the area and are diverse. This way customers will come more often due to the satisfaction. Market segmentation is aimed at serving particular markets in the industry to maximize profits and reduce competition if any. This can be done by differentiating the products and offering what is not being offered by other people. For instance offer coffee prepared by a recipe that is not common. There are purchased recipes that are prepared by the best chefs in the world. The industry analysis will enable the shop to prepare for any business dynamics in the market. It could change the market flow for instance increase the sale of other products like the supplements like cakes and cookies. It also changes the flow of the market in the sense that coffee becomes more marketable than other products. The coffee shop will focus on customer satisfaction. This will be necessary in order to curb competition. For instance the coffee shop could provide good programs to watch as people have coffee or games to play like chess, pools etc. The coffee shop could also do massive advertisement to create awareness and educate on the importance of coffee. References Executive summary of the Citizen coffee shop Gido, J., & Clements, J. (2014). Successful project management. Cengage Learning. Branch, L. J. (2015). The Impact of Project-Based Learning and Technology on Student Achievement in Mathematics. In New Media, Knowledge Practices and Multiliteracies (pp. 259268). Springer Singapore. Andert, D., & Alexakis, G. (2015). 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