Question
PROJECT TASK Identify an existing organisation in an industry of your choice. The organisation can be either a profit or non-profit seeking organisation. If it
PROJECT TASK Identify an existing organisation in an industry of your choice. The organisation can be either a profit or non-profit seeking organisation. If it is necessary, you may use a fictitious name for the organisation however, do note that whatever information you use for your project is for assessment purposes only and will not be shared with third parties. If possible, select an organisation that you are familiar with and where information can be made available to you as per the requirements of your project. Please note that you are expected to fully base your answers on the chosen entity. Using the chosen organisation as the basis for your project, attempt the following questions: Format of the project: Introduction (10) 1.1 Give a background of the chosen organisation. This should include information such as: - a) Company description (constituents and services offered) and brief history b) Leadership c) Parent company or subsidiary information d) Branches/locations e) Operational highlights number of employees, goals and accomplishments 1.2 Generally, strategic management process consists of at least eight logical steps. Critically evaluate how this process is conducted in your chosen organisation. Please note that you do not need to perform the actual analysis of the situation focus your answer on the handling of the process as a whole. (30) 1.3 Perform a detailed value chain analysis and resource based view of your chosen organisation. What are the strategic management implications? (40) 1.4 With reference to your chosen organisation, discuss the importance of continuously assessing the external environment. (10) 1.5 Consider what the literature says about the importance of a strategic leader. Briefly evaluate the leader of your chosen organisation based on this criterion. (10) Conclusion
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