Project: The industry that will be studied by all groups is: Industry: Pet Services in Canada Conduct an environmental scan using all the external forces (Chapter 2): - The environmental scan involves collecting facts about the industry through secondary research and including these facts in your report. - In each section, you must then explain how you think each of the environmental factors could positively andilor negatively a company that is operating in the sector. - You are marketers that are interested in conducting business in the pet services indusiry. You are researching the industry and trying to figure out what the industry looks like in Canada. Based on your findings, you are evaluating if this is a good or bad time to operate a pet services business in Canada. - The region you will focus on is Canada, however, also give recommendations for launching a pet services business specifically in Vancouver, Canada. Format: 1. Titie Page, Make sure you include your full names and student \#'s. II. Introduction: A paragraph 11. Environmental Scan, the Six External Forces, Use a heading for each of the Forces. 1. Demographic: What are the demographic characteristics of the Canadian market? Size of the market segment/s? What are the trends? 2. Socio-cultural: Which socio-cultural trends affect the market segments for the pet services industry? 3. Competitiven Who are the major competitors? What's going on with these organizations? How is competition changing? What are the trends? 4. Technologica: What type of technology could impact the pet services industry? What are the trends in techinology? 5. Economic: What are the current economic conditions that impact the Canadian market? What are the economic predictions for the future? How might those nrantirtinne imnsart the not enruirec hissineee? What are tha trande