Project: Topic; Toyota car company. The main purpose of the project is to learn how to conduct a real-life Marketing Research project. Your project should demonstrate the tools learned throughout the course. For this project, you have to (1) write a research proposal, (2) conduct exploratory research, (3) design a questionnaire, (4) collect responses and (5) analyze the data collected and (6) summarize your (preliminary) findings. Since collecting survey responses can be very time-consuming, a valid sample size of 50 will be considered sufficient. When developing the research proposal, please keep in mind that not all research questions are suitable for survey research. Some problems will be better answered using experiments or other techniques. However, for this project you need to work on a problem that can be addressed using survey research. Individual Project Description 1. Research Proposal (1-2 single-spaced pages), covering the following: - Project Background/Secondary Research (Industry analysis, Product, Brand, Competition...) - Research Problems & Research Questions - Target Market (Study Population) 2. Progress Report (2-3 single-spaced pages) & Presentation (5 minutes + Questions), covering the following: - Research Methodology: Qualitative & Quantitative Techniques - Focus Group Protocol Questions - Focus Group Analysis - Questionnaire Design (Proposed Draft Survey) - Sampling Plan 2 3. Final Report (At least 10 pages) covering the following: - a. Executive Summary - b. Updated Research Proposal information - c. Updated Progress Report information - d. Sample Characteristics - e. Quantitative Data Analysis - f. Managerial Interpretation of Results - g. Strategic Marketing Recommendations (Based on Findings)