PROJECT Unilever has become a leading global manufacturer of packaged consumer goods Unilever operates in many sectors of the economy including food, home, and personal care. They own over 400 brands with eleven of them having global annual revenues of over $1 billion: Knorr, Surf, Lipton, Omo, Sunsilk, Dove, Blue Band, Lux, Hellmann's, Becel, and the Heartbrand logo. Other brands they own include Axe, Ben and Jerry's, Slim-Fast, Klondike, Vaseline, Ragu, and I Can't Believe It's Not Butter. "With annual revenues of $50 billion, Unilever compared in size to Nestle (569 billion), Proctor and Gamble (568 billion), and Kraft Foods ($34 billion)" Unilever began with British soap-maker company named Lever Brothers. Their revolutionary action in business was by introducing the Sunlight Soap in 1890s. That idea was from William Hesketh Lever, founder of Lever Brothers. This idea helped the Lever Brothers become the first company that help popularise cleanliness in Victorian England. Moreover, the product rapidly emulated globally after that it was a success in UK and made Lever Brothers obtained more business worldwide. One of the reasons of this success was the strategy from William that not only prioritize on selling the products but also focus on manufacturing them. On the other side, in 1872 Jurgens and Van den Bergh created a company that produces margarine. Since there were many competitors in the margarine industry in Dutch, in 1920s, Jurgen and Van de Berth decided to strengthen their company by joining another margarine manufacturer in Bohemia. In 1927, there were three companies including Jurgen and Van de Berth company which formed Margarine Unie located in Holland. Direction : Read more on Unilever and answer the below questions Strategy Implementation ( 20 Marks) . In Unilever they follow 7P's of Marketing. Analyze different methods followed by the organization to implement the 7P'S (7 Points each with 1 Marks: 7Marks) b. Point out the importance of Research and development department for Unilever (13 Points cach with 1 Marks: 13Marks) Strategy Review, Evaluation, and Control ( 10 Marks) c. Unilever is a learning organization identify the benefits of having strategic review (4 Points each with 1 Marks: 4 Marks) 4 At Unilever, Corporate Governance is more than just adherence to the statutory and regulatory requirements. It is equally about focusing on PROJECT Unilever has become a leading global manufacturer of packaged consumer goods Unilever operates in many sectors of the economy including food, home, and personal care. They own over 400 brands with eleven of them having global annual revenues of over $1 billion: Knorr, Surf, Lipton, Omo, Sunsilk, Dove, Blue Band, Lux, Hellmann's, Becel, and the Heartbrand logo. Other brands they own include Axe, Ben and Jerry's, Slim-Fast, Klondike, Vaseline, Ragu, and I Can't Believe It's Not Butter. "With annual revenues of $50 billion, Unilever compared in size to Nestle (569 billion), Proctor and Gamble (568 billion), and Kraft Foods ($34 billion)" Unilever began with British soap-maker company named Lever Brothers. Their revolutionary action in business was by introducing the Sunlight Soap in 1890s. That idea was from William Hesketh Lever, founder of Lever Brothers. This idea helped the Lever Brothers become the first company that help popularise cleanliness in Victorian England. Moreover, the product rapidly emulated globally after that it was a success in UK and made Lever Brothers obtained more business worldwide. One of the reasons of this success was the strategy from William that not only prioritize on selling the products but also focus on manufacturing them. On the other side, in 1872 Jurgens and Van den Bergh created a company that produces margarine. Since there were many competitors in the margarine industry in Dutch, in 1920s, Jurgen and Van de Berth decided to strengthen their company by joining another margarine manufacturer in Bohemia. In 1927, there were three companies including Jurgen and Van de Berth company which formed Margarine Unie located in Holland. Direction : Read more on Unilever and answer the below questions Strategy Implementation ( 20 Marks) . In Unilever they follow 7P's of Marketing. Analyze different methods followed by the organization to implement the 7P'S (7 Points each with 1 Marks: 7Marks) b. Point out the importance of Research and development department for Unilever (13 Points cach with 1 Marks: 13Marks) Strategy Review, Evaluation, and Control ( 10 Marks) c. Unilever is a learning organization identify the benefits of having strategic review (4 Points each with 1 Marks: 4 Marks) 4 At Unilever, Corporate Governance is more than just adherence to the statutory and regulatory requirements. It is equally about focusing on
