PROJECT:ADVERTISING, CHILDREN, AND TEENS

OBJECTIVES

• Identify strategies used to market products to teens during a thirty-minute television program with commercials.
• Evaluate whether or not the strategies were ethical.

Using any half-hour television program that's geared toward teens (or half an hour of a longer program).Answer the following questions:

1. What commercials did you see in this television show?
2. What strategies did advertisers use to market products to teens in each of these commercials?
3. What products were placed into the program itself?
4. What strategies did advertisers use to market products to teens in the program?
5. Did this program and its commercials market products to teens in ways that were ethical?Why or why not?