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Prokter and Gramble (PG) has historically maintained a debt-to-equity ratio (D/E) of approximately 0.4. Its return on equity is 7.5% and it can borrow at

Prokter and Gramble (PG) has historically maintained a debt-to-equity ratio (D/E) of approximately 0.4. Its return on equity is 7.5% and it can borrow at 4.3%. PGs tax rate is 40%.

PG believes it can increase debt without any serious risk of distress or other costs. With a higher debt-to-equity ratio of 0.6, it believes its borrowing costs will rise only slightly to 4.6%.

  1. Determine PGs current asset return rA (before increasing its debt-to-equity ratio)
  2. Determine PGs cost of capital after PG raises its debt-to-equity ratio to 0.6.

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