Promoting a company culture that values teamwork, innovation, adaptability, and a customer-centric approach is fundamental. Addressing potential cultural misunderstandings and encouraging inclusivity will strengthen team cohesion and operational efficiency. Implementing these recommendations requires a comprehensive change management strategy, grounded in Human Performance Technology (HPT) principles and Lewin's Change Model. This approach will facilitate the transition from the current suboptimal state to a desired state of improved sales performance, clearer role definitions, and enhanced operational efficiency. By addressing the root causes of underperformance and fostering an environment of continuous improvement, Creative Tech, LLC can safeguard its prospects and achieve its strategic objectives