Question
Promotion decision has become very relevant in the today's cut throat competitive environment. Discuss into deeper details using a company of your choice in Insurance
Promotion decision has become very relevant in the today's cut throat competitive environment. Discuss into deeper details using a company of your choice in Insurance industry how they have utilized promotion to have a competitive edge over their competitors. (20 mks).
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
