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Promotion has been the target of considerable criticism. John Wanamaker said, I am convinced that 50% of our advertising is sheer waste, but I can

Promotion has been the target of considerable criticism. John Wanamaker said, "I am convinced that 50% of our advertising is sheer waste, but I can never find out which half."

Do you agree or disagree about this statement? Why? What other types of promotion do you think are also the object of this criticism?

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