Question
Promotion is one of the Four P's of the marketing mix (i.e., product, price, promotion, and place).Discuss promotion and describe the role of marketing in
Promotion is one of the Four P's of the marketing mix (i.e., product, price, promotion, and place).Discuss promotion and describe the role of marketing in the achievement of business objectives.
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
