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Promotion: Push Strategy and Human Resource Management 1. Discuss promotion Mix. What is the objective of promotion mix? 2. How push strategy is done? 3.

Promotion: Push Strategy and Human Resource Management

1. Discuss "promotion Mix". What is the objective of promotion mix?

2. How push strategy is done?

3. What is the role of management accountant in a "push strategy"?

a. In the human resource management areas of controlling field sales operations

b. In evaluating sales force performance

Watch for reference: https://www.youtube.com/watch?v=arwNe8IL2FA

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