Promotional programs are specifically directed toward a group of prospective buyers, or a(n) a. source b. diffuser c. encoder d. target audience e. particular media A push strategy is when a manufacturer a. advertises a great deal to its wholesalers, retailers, and ultimate consumers with the use of nationwide advertising campaigns. b. directs the promotional mix to channel members to gain their cooperation in ordering and stocking the product. c. forces a retailer to promote its products by placing national ads in local newspapers. d. directs its efforts in the form of advertising and sales promotions to ultimate consumers to encourage them to ask the retailer for the product. e. directs retailers to promote one product over another to help balance fluctuations in inventory