PROMOTIONAL STRATEGY 1. Given your previous analysis, what is the key message you want to communicate to your customers? 2. What is your advertising strategy and what execution styles) might you use? Create an advertisement for your business. This can be a video or print ad. What media would you use to advertise ? 3. How will you use the power of public relations? What tools will you use? 4. If you will use personal selling in your promotional mix, why have you chosen it and how will you manage it? How will you ensure salespeople communicate the intended message? 5. Most companies use some form of sales promotion from time to time. Explain 2 forms of sales promotion that you could use to enhance the sale of your products and services and why you have chosen them. 6. What forms of online marketing will you use? Explain why, how and what the intended objectives are. 7. Describe which medium would you use for this ad. a) College & University Students (especially international students): We are targeting this group as students have to do part-time jobs to earn their living and paying their tuition fees. So, they usually don't have much time to cook healthy and tasty food at home. Also, for new international students, it is our wish to help them to get rid of homesickness by providing them delicious and hygienic food with the feeling of love and care. b) Office & Full Time Workers: Every Bite is focusing on this group as they have lack of time due to their hectic working schedule. So, we are providing them a peaceful atmosphere I our restaurant where they can spend quality time with their loved ones while eating tasty dishes and also entertain them by organizing different activities in our restaurant