Promotions is one of the four P's of the marketing mix and the P that most people are the most familiar with as consumers.  From simple promotional advertising to trackable couponing, promotional programs bring attention to products and services that need a sales boost.

 

Consider a product or service you have purchased based on a specific promotional program and answer the following questions:

1. Provide a comprehensive definition of promotional programs supported by at least 3 academic references.
2. What product or service where you attracted to by a specific and targeted promotional activity?  Why?
3. Describe the promotional program, how it was executed, and why consumers like you were attracted to it?
4. What was the trigger that motivated you to seek out more information or make the purchase?
5. How did this promotional program position the product or service against its key competitors?
6. If you were the marketing manager for this product or service, what would you do differently and why?  What different results would you expect and why?
7.